Hey Mary Beth,
We took a deep look at Willow Retreat — your website, online presence, reviews, and how your business shows up when people search for spas in Wilmington. The good news? You've built something really special. Your reviews are incredible, your team is talented, and your reputation speaks for itself.
But there's a big gap between how great your business is and how it shows up online. Your website is leaving money on the table, and there are some straightforward things we can do to change that — including getting your products selling online and making booking way easier for everyone.
This plan lays out exactly what we found, what we recommend, and a roadmap for getting there. Nothing here requires you to be a tech person — that's what we're here for.
Here's where Willow Retreat stands right now — and honestly, you're starting from a strong position.
A perfect 5.0 on Google is rare and incredibly valuable. Most spas in Wilmington are in the 4.5-4.8 range. This is your biggest asset.
Your infrared sauna sets you apart from most competitors. It's a service people specifically search for, and most spas in the area don't offer it.
Your website's sage green color palette and nature imagery perfectly match a spa. The visual identity is cohesive and calming.
Downtown Wilmington, Princess Street — walkable, accessible. The renovated building adds character and authenticity.
Only 5 pages total. Your esthetics services don't have a page at all — that's people who can't find Lyndsey's facials, dermaplaning, and waxing online.
Right now, some therapists use Schedulicity, others are call/text only. There's no single place for clients to book — and "Book Now" just links to Meet the Team.
You're selling products in the spa but have zero online presence for them. No shop page, no product listings, no gift cards.
332 Instagram followers after 7+ years is low for a spa. With your 5-star reviews and handmade products, there's a huge content opportunity being missed.
These are specific things on your current website that are hurting you. All of them are fixable.
The chat bubble on the left side of every page literally blocks your content. On the FAQ page, it covers the first word of every question. This is the #1 thing to fix.
You mention esthetics on the homepage but there's no dedicated page. Lyndsey's facials ($40-$80+), dermaplaning ($60), waxing, body scrubs — none of it has a page with pricing.
The Book Now button on the Massage page just sends you to Meet the Team. It should take you directly to a booking calendar.
"Facebook Instagram Google" appears as simple text at the bottom of the homepage only. These should be recognizable icons in the header/footer of every page.
Image alt text is raw filenames, brand name is inconsistent in title tags, and there's no social sharing image. Small fixes, big impact on search visibility.
willowretreatspa@gmail.com works, but hello@willowretreatwilmington.com looks more professional and is included free with Wix's paid plans.
Here's every service we can provide. Each one is labeled by effort level so you know what's simple and what takes more work.
Set up your Wix store with product listings, photos, descriptions, and payment processing. Your lotions and soaps available for purchase online with a few clicks.
Wix Core plan: $29/monthPrint-ready QR codes that point customers to your online store. Put them on your counter, receipts, business cards, or product packaging.
Free with WixFix the chat widget, add social media icons, fix the Book Now button, improve SEO tags, set up your professional email address.
Included with Wix planLet customers buy gift cards online — huge for birthdays, holidays, Mother's Day. They get emailed instantly. Wix handles it all.
Included with Wix planOne booking page where clients pick their service and therapist, see real availability, and book instantly. Each therapist manages their own calendar. No more phone tag.
Included with Wix Core ($29/mo)Build out the missing Esthetics/Skincare page for Lyndsey's services. Add a Shop page. Improve the overall site structure so visitors find what they need.
No additional costCreate FDA-compliant label templates for your lotions and soaps. We'll provide fill-in-the-blank layouts with all required fields (ingredients, net weight, business info).
Free — we build the templatesAutomated welcome emails for new clients, follow-ups after appointments, review requests, and product announcements. Set it once, it runs itself.
Wix email: included; Mailchimp: free tierA content calendar with weekly posting ideas: behind-the-scenes soap making, therapist spotlights, client testimonials, seasonal promotions. Plus tips on Instagram and TikTok.
Free — we create the planList your handmade products on Etsy for extra visibility. People search Etsy specifically for handmade soaps and lotions — it's built-in marketing.
Etsy: $0.20/listing + 6.5% transaction feeHere's what changes when we set up unified booking. This is probably the single biggest quality-of-life improvement for you and your team.
Each therapist gets added as a "staff member" with their own working hours and calendar. They can sync their personal Google or Outlook calendar so their off-hours are automatically blocked. Clients only see open slots. You see the whole team's schedule color-coded in one view. Each therapist needs their own email address for the calendar sync to work.
Included with Wix Core ($29/mo) — no extra per-person costThese are bigger-picture ideas — things that could take Willow Retreat to the next level. We're not saying you need all of these. We want to know which ones excite you.
A smart chat on your website that answers common questions 24/7 — hours, pricing, parking, what to expect for a first visit. Never miss a potential client at 11pm.
Monthly subscription box of your handmade products. Clients sign up, you ship a curated box each month. Recurring revenue on autopilot.
Reward repeat clients automatically. "Every 10th massage is 50% off" or points toward free products. Keeps people coming back.
Short-form videos of the soap-making process, spa tours, therapist introductions. TikTok and Instagram Reels — this type of content goes viral in the wellness space.
Bundled experiences — "The Full Retreat" (massage + facial + sauna) at a package price. Bookable directly online as a single appointment.
Soap-making workshops, self-care classes, couples massage nights. Bookable events that bring in new clients and create community.
We suggest tackling things in this order — starting with the highest-impact, lowest-effort items and building from there.
Transparency is important. Here's what you'd actually pay — our help with setup, strategy, and design is free.
| Wix Core Plan | $29/mo |
| Payment Processing | 2.9% + $0.30/sale |
| Shipping Labels (Shippo) | ~$4-6/package |
| Everything Else | Included |
| Website fixes & improvements | Free |
| QR code generation | Free |
| Label templates | Free |
| Social media strategy | Free |
| Setup & consulting help | Free |
This plan comes from Flinthaus — Jeremy and Jason's business optimization company. We review how businesses actually operate, then make them better: smarter software, AI integration, and automation that frees up your time.
Strategy, design, and client relationships. Runs the business audits, builds the plans, and works directly with you to make sure everything feels right and actually works. Specializes in AI orchestration — using smart tools to multiply what a small team can accomplish.
Technical architecture and engineering. 20-year IT career including the Federal Reserve Bank of Kansas City and Assistant VP of IT Infrastructure & Security at Kansas City Life Insurance. Career built on finding where companies bleed money on IT and building better at a fraction of the cost. If it needs to be built, he builds it.
Travis Briar's rug cleaning company in Kansas City — 590 Google reviews at 5.0 stars. We built an AI assistant named Sarah that handles customer inquiries via text and email, freeing up 10+ hours a week that Travis now spends on business development.
AI customer response · Quote automation · 10+ hrs/week freed
Josh Lennon's real estate business in the KC metro. We created social media campaigns, AI-generated property sizzle reels, and a full digital marketing strategy to help him stand out in a competitive market.
Video content · Social media · Marketing strategy
A sports card platform we're building from scratch — AI-powered card scanning, collection management, and a zero-fee marketplace. Full mobile app with offline support.
AI scanning · Mobile app · E-commerce platform
We make the business you worked so hard to build into the lean, efficient machine it can be — so you can spend your time on what matters. Every business is different, so every solution is custom.
We'd love to hop on a quick call to learn more about how your spa operates day-to-day — how your team schedules, what products you're selling, and where you want to take the business. That conversation will help us tailor everything to exactly what you need.
Jeremy will be in touch to set up a time.